Sports

TV commercials more popular than the show itself
by Martina Harvanova

Fabulous news for companies that like to advertise their brands in the most possible measurement & people still adore watching TV commercial. And for the discovery we don't need to evolve any expensive or complicated research. Practical experiences and every-day observation reveal the surprisingly positive fact and mainly the latest broadcasting of Super Bowl is the reason for the joy and hope in TV marketing business. The number of viewers that saw the popular transmission reaches 97, 5 million. The final win of the New York Giants over the New England Patriots broke all the records in the history of Super Bowl broadcasts as the last-year's rating remained in the shadow of the Super Bowl 2008 with "only" 93,2 viewers. Another staggering fact comes if we realize that the mentioned number represents just the lowest number of spectators. The explanation is that the calculation mirrors the average viewership during any given minute. Therefore the total rate is higher and means the figure of 148.3 million watched at least some part of the game. Despite all the praise about that, the "MASH" series final in 1983 still occupies the first place in the popularity and greatest viewership ever. However, the most astonishing note isn't just the game and its attractiveness among American televiewers. The great rating links to the commercials. However strange it may sound, this year's Super Bowl was probably the only television event watched mainly for commercials. And the Fox, TV channel that usually serves the Americans with the transmission, knows that. In fact, it charged $2, 7 million for every 30-second-long advertisement during the game. The mentioned discovery is likely to tweak the situation & Fox will apparently ask for more money than this year. On the other hand, the companies will be able, by all means, and even wiling to satisfy the Fox's demand. They owe it their customers. Corporations like Pepsi, E-Trade or Doritos must appear on the screen while the Super Bowl broadcast & their consumers just ask for it. The more viewers the Super Bowl and the entire show around it will attract, the more money the channel can ask for 30 seconds of commercial picture. And nobody complains about it, because all the Americans profit from that & viewers get their game and entertainment, Fox earns big money and companies are satisfied with the way of their marketing solutions and costs.

related story: http://news.yahoo.com/s/ap/20080204/ap_on_en_tv/super_bowl_ratings;_ylt=AjHMDwnDHo4fyOzrcMR8jf2s0NUE

by Martina Harvanova for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

posted by Blog TechSource @ 1:36 PM