Sports

Olympian research by NBC
by Martina Janeckova

The 2008 Summer Olympic games will be held in Beijing, People's Republic of China from August 8 to August 24, 2008. The program will contain 302 events, including nine new events. NBC is currently preparing a big research in an attempt to measure consumption of the Olympics coverage. The coverage will be much higher than 171 hours available 12 years ago, because it will extend to coverage on NBC, Telemundo, USA, Oxygen, MSNBC, CNBC, Bravo and online and mobile video streaming. The aim is to discover how many people are watching Olympics in other ways besides TV. NBC will cooperate with Nielsen Media Research and it will use a tool called Total Audience Measurement Index too. NBC plans to perform daily survey of 500 people. Additionally, group of 40-50 people will wear a measurement device owned by Integrated Media Measurement Inc. (IMMI). IMMI tracks media 24 hours a day including media that other research companies can't accurately measure such as television viewing outside the home, radio, DVDs, audio CDs , theatrical films, live concerts and sporting events, cell phone videos and games. The final summary is likely to be made in New York and Cleveland and combine all the used methods. NBC has also asked people about their attitude to the Tibet protests. Alan Wurtzel, NBC Universal research chief said that 90 % of respondents said that it has no impact on viewing Olympics. Another survey showed that 75-80 % of those surveyed want to watch at least some of the Olympics, what is a similar number to the previous Olympic games held in Athens.

by Martina Janeckova for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.<br><br><font size=2>These news are original content from young talents around the world and are selected for you by Chris Cantell.</font><br>


edited by Katarina Gaskova

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posted by Blog TechSource @ 1:27 AM