Friday, February 29, 2008

Chris Cantell Discusses Sports: Furry critters abound in Super Bowl Ads
by Zuzana Krskova


When we are talking about Super Bowl, we are also talking about ads, which are most watched, scrutinized and expensive. The prices for spots are rising every year and this year's 30- second spots on News Corp.'s Fox network broadcast were fletching as much as 2.7 million USD.Thanks to strong matchup between The New York Giants and The New England Patriots, it is expected, that the game would drew more then last year's 93 million viewers.FedEx Corp.'s get inspired by Hitchcock book "The Birds", when they underling entrusts shipping operations to a huge squadron of pigeons.Toyota Motor Corp. came up with the theme for its Corolla model. Young guy is placed in the drivers seat next to a sleeping family of badgers, that would hurt him, if awakened. The cannons firing around is no problem, because of the noise- blocking ability of the car, but young guy would have been better off putting his cell phone on vibrate. Pepsi Co Inc.'s Sobe Life Water brand brought out Naomi Campbell dancing with some lizards on Michael Jackson's '80s classic "Thriller". CareerBuilder.com, job- search site showed a bored female office worker, with her heart jumping out of her chest, struts down to the boss's office and jumps on the desk with a little sign saying- "I quit." The theme is- follow your hearth.Super Bowl has been always known for its ads, that are able to capture viewers almost as the competition itself.
by Zuzana Krskova
for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

Edited by Federica Paddeu

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posted by Blog TechSource @ 8:36 AM

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